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How to Utilize NetSuite Software to Deliver Excellent Customer Experience

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Customer acquisition and retention are crucial for your business, and for that, you need an integrated solution that meets the needs of the modern consumer.  

If your customer information is contained in separate silos, you may be doing more harm than good to your business. For instance, with a stand-alone CRM that isn’t integrated with the back system, your sales team has no way of knowing when an order has processed and whether or not the customer has received their delivery. This also creates missed cross-sell or upsell opportunities. Response times slow down and employees need to chase down information across departments.  

This is where an integrated, scalable and flexible system like NetSuite comes in. NetSuite has a sound ERP foundation for inventory, financial and order management. It also provides, point-of-sale (POS), e-commerce and customer relationship management (CRM) capabilities, in addition to automation of key business functions. 

Let’s look at how NetSuite provides personalized engagement across all channels to deliver an exceptional omnichannel experience: 

A 360-Degree Customer View 

There are two main benefits of utilizing NetSuite as your ERP solution; for one, it gives retailers better connectivity to engage with customers. Secondly, it allows B2B partners and suppliers to transition from product-centric to customer-centric operations. 

By connecting with NetSuite’s best-of-breed e-commerce platforms, retailers gain access to a unified customer view that also captures insights and streamlines the lead-to-cash cycle. 

A 360-degree customer view is an essential part of understanding customers’ history, interests, and behaviors across channels so that all interactions can be personalized. Studies show that 86% of buyers are willing to pay more for good customer experience. 

The Role For Netsuite ERP Ecommerce Integration 

NetSuite ERP integration supports a frictionless omnichannel buying experience, all the way from the customers’ initial interaction with the digital ad or site, through to the ability to purchase, pick up and return via any channel.  

For example, you can integrate NetSuite software with your in-store POS that allows customers to purchase an item not in stock, either via pick-up at another store or home delivery. 

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Empowers Customers with Self-Service

NetSuite integrates order management with your e-commerce software to give you real-time access to online order details, shipping, and return status, and payment methods. When order management is extended to POS systems and call centers, store associates and agents can have access to up-to-date customer information to satisfy inquiries.

NetSuite also offers a customer portal feature to boost customer satisfaction and retention with an interactive and personalized service on the portal.

As one of the leading NetSuite Implementation partners, our NetSuite experts can help you with everything from the implementation of your ERP solution, to e-commerce integration, data migration, and support.

Contact us at 1(800) 459-7128 today for more information on our NetSuite Services.

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